InTune Get in touch
Business

An early business hypothesis.

Nothing on this page is settled. The figures below are working hypotheses used to think about whether the model could hold together — not commitments or finalized plans.

The shape of it

A platform connecting four groups.

Clients Supporters Professionals Organizations
Market

Direct to consumer

Individuals access Supporters through the platform.

Market

Professional

Licensed therapists and professionals use InTune's infrastructure and AI capabilities.

Market

Institutional

Organizations provide structured support to the populations they serve.

Market

Government

Public programmes could use the platform as an additional support layer.

Model

Marketplace and pricing.

MarketplaceHypothesis

~20% platform commission

A longer-term direction is a marketplace connecting people with trained Supporters and, where appropriate, licensed professionals. An explored model included roughly a 20% platform commission — a business hypothesis rather than a finalized model.

PricingHypothesis

~$5 per session

An early target explored in service of broad accessibility. Actual pricing would need to be validated against Supporter compensation, infrastructure, AI costs, professional oversight, customer acquisition and geographic differences.

Non-marketplace use of the system could remain free, with advanced capabilities offered through subscription. Further potential revenue lies in the analytical layer: assessment tools and practitioner-facing insight.

Market

Start narrow, in one place.

The initial market direction is the United States, beginning with a controlled pilot rather than a simultaneous launch everywhere.

Select market Recruit Supporters Train Run controlled sessions Measure Improve Expand
Funding

Pilot funding hypothesis. Hypothesis

An initial pilot budget previously considered was in the region of ₪200,000, intended to support a focused validation phase rather than a launch. It is a working figure, not a fundraising requirement.

Potential areas it would cover: